White-label IT support for your business

What is white label IT support?

White label IT support is IT support delivered by one company and sold under another company’s brand. Your clients deal with you and only ever see your brand, while our engineers do the technical work behind the scenes. You set your own prices and keep the client relationship, and we provide the helpdesk, monitoring, cyber security, Microsoft 365, telecoms and connectivity skills, so you can offer them without hiring.

Our white label IT services suit IT companies that need extra capacity or skills, telecoms and connectivity resellers that want to add IT support, and agencies whose clients keep asking for IT help. We have delivered IT support from our offices in Arundel and Chichester, West Sussex, since 2015, and we are Cyber Essentials certified.

How white label IT support works with ATS

1. We talk through your clients and services. You tell us which services you want to offer, from helpdesk support to cyber security, VoIP, broadband and mobile, and how you want them presented.
2. We agree branding and pricing. Every service is branded to your guidelines and priced per seat or per ticket, so you know your margin before you sell.
3. Our engineers do the technical work. Our UK engineers handle support, monitoring and projects behind the scenes, and your clients only ever see your brand.
4. You keep the relationship. You stay the main contact for your clients, with one accountable delivery partner behind you.

Who uses white label IT services?

• IT companies and MSPs that need extra engineers for busy periods, clients outside their area, or skills they do not have in house
• Telecoms, broadband and mobile resellers that want to add managed IT support to what they sell
• Web, marketing and design agencies whose clients ask them for IT and tech support
• In-house IT teams that want a partner behind them for monitoring, security and extra hands

White label vs outsourced IT support

With outsourced IT support, a business hires an IT provider directly and deals with it under the provider’s name. With white label IT support, you sell the service to your own clients under your brand, and we deliver it in the background. The work is the same managed IT service: what changes is whose name the client sees and who owns the relationship.

What to look for in a white label IT partner

• Engineers who do the work themselves, rather than passing it to another subcontractor
• Clear branding rules, so tickets, emails and calls reach your clients in your name
• Pricing per seat or per ticket that is fixed upfront, so your margin is predictable
• Response times in writing that you can pass on to your own clients
• A non-solicitation agreement, so your clients stay yours
• Recognised security standards, such as Cyber Essentials
• Enough breadth that one partner covers IT, security, telecoms and connectivity

White label IT support: frequently asked questions

What does white label IT support mean?

White label IT support is IT support delivered by one company and sold under another company’s brand. Your clients deal with you and only ever see your brand, while the white label partner’s engineers do the technical work behind the scenes.

Which white label IT services does ATS offer?

We offer business IT support, cyber security, Microsoft 365, backup, VoIP and telecoms, business broadband and business mobile as white label services. Each is branded to your guidelines and delivered by our own UK engineers.

How is white label IT support priced?

We price white label services per seat or per ticket, so you know your cost upfront and can set your own price to your clients. Tell us how many clients and users you have and which services you want, and we will quote you.

What is the difference between white label and outsourced IT support?

With outsourced IT support, a business hires an IT provider directly and deals with it under the provider’s name. With white label IT support, an IT company, reseller or agency sells the service to its own clients under its own brand, and the partner delivers it in the background.

Will my clients know ATS is involved?

Your clients only ever see your brand. Every service is branded to your guidelines, so they see you, not us.